“Let your cups never rest!” 
Li Bai


This year, in China, February 10th is a really special day because, according to the lunar calendar is the Spring Festival, better known as the Chinese New Year.

In honor of the year of the snake, Consorzio Chianti focuses its attention on Asian market and toasts to the prosperity of cultural exchange between Italy and China focused on the topic of wine.


Indeed, Consorzio Chianti literally makes a toast to “Emperorʼs health”, which is pronounced Kang di and written as 康 帝 in Chinese.


These two characters are not just a simple wish but they are also the official translation for “Chianti” that soon will appear on our wine bottles in China.

Happy New Year!! 新年快樂!