It was held this morning at 12 am at Palazzo Medici Riccardi the press conference for the presentation of two measures approved by the Province of Florence for limiting the areas claimable for Chianti and Chianti Classico wines.  The event was attended by Pietro Roselli, Provincial Councillor for Agriculture, Giuseppe Liberatore, general director of the Consorzio Chianti Classico and Giovanni Busi, President of the Consorzio Vino Chianti.

“These are very important steps for quality wine productions in our territory” stated Pietro Roselli, acknowledging the attention payed by the Province of Florence for the protection of the two most important wines of Tuscany: Chianti and Chianti Classico.

Why we believe that we cannot imagine an increase of areas that produce our wine

The considerations that led the two entities to submit these proposals result from an analysis of the market situation.

For the Chianti Classico the cutting in yields decided for 2010 and the low yields of 2012 led to a reduction of the structural surplus that, with the 2008-2009 crisis, had reached values ​​up to 26% of the stocks. However, the effects on prices were minimal, and quite insufficient to offset the decline of previous years. “Despite the good recovery in sales makes us very happy, the recent history urges us to be cautious” said the president of the Chianti Classico Sergio Zingarelli .

Quite different is the picture of the Chianti wine market: sales continue to hold up so well that in the last three years the bottled quantity is greater than the annual production. This resulted in a substantial decrease in inventories and in an increase of cask wine prices. Over the past five years, Chianti wine has reached a substantial balance between supply and demand, but the prices increased and this could lead to a physiological decline in sales.

Measures supporting the production

Thanks to the new laws approved by the Assembly – said the president of the Consorzio Chiatni Giovanni Busi – we will have to take account of an increase in production due to the new hectare yields, that will be partially offset by the lower productivity of obsolete vineyards.

The new regional legislation also provides the possibility of claiming a protected designation of origin, such as Chianti, from vineyards suitable for the production of the wine, if the producer holds proper replanting rights. Finally, the new measures include the possibility of an anticipated release of wine for consumption.