Maybe it’s because of the crisis, maybe it is some globalization counter effect, still it’s a fact that the trend of consuming from farm to fork, that is the preference for locally grown/produced food, has been growing more and more in the last few years.
Although the export remains the driving force, also for the wine industry, at the national level, more and more people prefer to buy local wines. That is what emerges from an analysis disclosed at the closure of Vinitaly by Coldiretti (short for Confederazione Nazionale Coltivatori Diretti, or National Confederation of Active Farmers), according to which more and more Italians drink local wines, and this happens in almost all the regional realities, as in Tuscany where on the tables you will find mainly Chianti wine.
A strong link with the territory, consumption habits and perhaps even a greater attention for supporting local economy, are among the factors that have contributed to this change in consumer preferences .
The sustained demand for locally produced wines led to the emergence of numerous realities intended to promote the knowledge, tasting and purchasing of this kind of products. There are in fact many wine companies that regularly open their doors to visitors, to raise awareness on their activities and on methods of production, from the vineyard to the cellar. Today there are about 1300 certified wine producers who are part of the direct sales network Campagna Amica that, through sale points and farmers markets, offers only local wines.
For some people it is an economic philosophy, for other is rather a food philosophy.
This new way of buying responds primarily to the need to promote local products, respecting seasonality and at the same time encouraging local producers.
Locavore way also ensures sustainable consumption, protecting climate and environment. Choosing local and seasonal products, minimizing packaging, participating to ethical purchasing groups, optimizing energy consumption in the preservation and preparation of food: these are of simple things that each of us can do to help saving the earth from global warming.
But this idea of consumption also means quality at competitive prices. On the one hand, therefore, convenience – because thanks to the direct relationship between producer and consumer there is a reduction of the supply chain – and on the other quality and traceability, because the consumer knows with certainty the origin and the producer.
Finally, local products must be preferred for the health guarantees encoded by the European Union and that is why a growing number of Italian regions are emanating regulations to stimulate from farm to fork attitudes, on the production as well on the consumption side.