As every year, the ISMEA, the Italian Institute for Agricultural and food Market, provides a very accurate overview of about what has been the trend in production and marketing of wine.
On wine production, in the last nine months of 2012 there has been a decline in international trade, a slowdown in production due primarily to the segment relative to the bulk wine which represents the 39% of whole trade. This trend, however, was somehow balanced by rising prices up to 9%. A more positive trend, sparkling wines have grown in volume by 1%. All of these percentages, all in all, describe a general decline in production but also show that wine is still a strong point of the economy linked to the agricultural sector.
Especially in the U.S. there has been an increase in imports and in 2012 America has been an area of great interest for its wine production. Indeed not America, the Americas. Because if on one hand, the U.S. is the largest importer, it is also true that these imports come mainly from Latin America, first and foremost, from Argentina and Chile. These two countries have in fact recorded two incredible records, they have respectively increased their production by 29% and 10% followed by New Zealand (+8%) and South Africa (+7%).
Australia also increased, even though just +1%, also confirming its privileged role in the U.S. market.
In Europe things were different. Germany has reduced its imports in general, but especially bulk wines were affected. The United Kingdom, another big importer of wine, especially decreased demand for bottled wines and sparkling wines.
If we look at these data in in global perspective, Russia increased the importation of packaged wine, and China proved particularly interested in the bottled wine and sparkling wines, increasing its demand up to 14%.
With leaps forward and static moments, a fact to be taken into account is definitely the general increase in prices. In part, due to a less abundant production but also to a reduced local consumption and a lower demand from abroad. Of course, the price increase has in turn slowed down the requests.
In Italy, the general increase in prices has slowed the internal market in all three segments.
For exports, the bulk Italian has seen a decrease in demand from Germany, France, Hungary and Russia and an increase by the Scandinavian countries, Denmark, Norway and Sweden as well as Canada, USA and China. Even bottled wines showed an overall increase in exports to North America, East Asia and the Scandinavian countries, as well as sparkling wines which show very positive results in England, where instead there is a reduced demand for bulk and packaged wine.
All of these estimates, internal requirements, exports and imports, the increase in costs along with lower availability recorded since the 2011 vintage, however, have shown an increase in revenue thus encouraging the wine sector for 2013.