Social network don’t change your life, but they may help. To paraphrase an old proverb, we can explain the meaning of the words of Magnus Reuterdahl, Swedish wine blogger -perhaps little known to the general public, but a true guru for the more experienced. He understands that for small Italian wine producers there’s an important and radiant future in his country, provided that they use social network as better as they can to build online communities of #winelover. Reuterdahl is among the most important opinion leaders and one of the new influencers in the wine sector. And above all, he’s a very interesting character, with a very personal point of view on the development of Italian wines on the international market. A professional wine expert who doesn’t abuse of technical language and turns his gaze straight ahead at the future of wine on social.
Q. How can Italian producers position themselves better on the foreign market? Let’s take the example of Sweden.
A. First of all, I would like to see many more Italian wines in Sweden. Organic wine is more and more appreciated, such as natural and biodynamic. I think that the big brands are doing a good job in Sweden, they offer a good selection of products and more detailed informations. […] Provide information, then, is crucial. It’s important that these informations are also available online on the app dedicated to wine and that they’re regularly updated. [….] Consortia have a significant part in all this, especially when you think of a region or a specific name, because most of consumers want to buy in an intelligent way, they want to know what they are buying.
Q. What are the quality of Italian wines do you value most?
A. The Italian wines come from different grapes, in every wine you can feel the characteristics and history of the region where it is produced. It’s a story that repeats itself a lot of time – you come in an Italian region, or you buy a bottle of Italian wine and you fall in love, then you move on to the next area and you fall in love again. Most of the wines are made to accompany the dishes, so when they are with the local gastronomy, even the cheaper wines can work wonders.
Q. How do you see the promotion of a brand of wine on social?
R. As a phenomenon that is and will be increasingly important for the opening of new markets, because the new generations are born with smartphone in their hand and get used more and more to buy online. Social network are important but they should be used with awareness, to communicate and not to do just advertising, using the right communicators who love the brand and the story behind it. There will always be consumers who don’t care the world of wine. The choice is between this type of consumers and #winelover, who are rather interested to the wine. we need to focus on them. Don’t be afraid to let us know your wines!
Reuterdahl concludes with a reflection that for everyone that writes about wine sounds like a lecture, a little ‘less snob: “[…] An important part of understanding the wine is the ability to describe it. Describing it, you create memories that combine flavors, tastes and memories in order to understand better why a wine tastes the way it has. It is also a way to get in touch with those who think the same way, getting information, new contacts, new ideas and new sources of inspiration. […] “