Start to the social media week: five days to discuss, compare the changes of our behavior and the way we communicate in the age of technology. From September 12 to 16 Roma hosts the Social Media Week, now in its third edition, organized by Business International. The event is dedicated to the network and focuses on its many aspects: this year it has as central theme “THE INVISIBLE HAND: HIDDEN FORCES OF TECHNOLOGY”. Through insights and testimonies of proventienti speakers from around the world, we will discuss the key role the technology and its potential, even in a hidden way, every day shaping user behavior, transforming the way people interact, consume and communicate.

The schedule for the Social Media Week will be marked by numerous thematic meetings designed for entrepreneurs, managers and technology and digital enthusiasts, as well as Art, Music and Cinema. In addition to these topics, we’ll talk about Food & Wine during the many events focused to the subject and declined in social sphere. We’ll discuss the influencers of the 2016 wine world with Marilena Barbera, just the only one Italian cited in the ranking of Social Vignerons on the characters that make up the Top 20 influencers in the world of wine on social media globally. From wine to food, we talk about the growing phenomenon of deliveryfood with Matthew Sarzana, General Manager of ItalyDeliveroo and Daniele Contini, Country Manager Italy of Just Eat.