The Consorzio Vino Chianti will be one of the participants in the first Prowine edition held in Hong Kong, scheduled to take place from the 8th to the 11th of May. A much-anticipated appointment for the entire wine sector, the international event will be hosted for the first time by the biennial food tradeshow Hofex with a pavilion entirely devoted to wine.

The Consortium will have a stand measuring 192 sq.m., with 41 attending estates for a total of 327 labels available for tasting: 255 among the producers’ tasting tables and 72 labels at the institutional counter. On 10th May the Consortium will hold a seminar on the Appellation reserved for the press and trade operators along with the first seminar entirely dedicated to Chianti Superiore d.o.c.g., with 6 different labels.

On 15th May the Consortium will land in Singapore, for the second time after the first experience in 2015. A trip devoted to b2b meetings with local buyers and buyers coming from nearby countries: China, Vietnam, Philippines, Indonesia, Thailand, Laos, who will get to know 138 different labels belonging to 25 estates. A seminar including a horizontal tasting of Chianti d.o.c.g. Riserva 2013 has been arranged for the occasion.

Lastly, and this too will be an entirely new landmark for the Consortium, on 17th May Chianti is expected in Seoulwith 26 attending estates and 145 labels. On the schedule, a seminar with a mixed tasting of Chianti d.o.c.g vintage, Superiore, Riserva and Vin Santo.

According to Wine Monitor, the Wine Observatory of Nomisma, over the course of a decade, the value of imports of wine into Asia has risen from 1.6 to 6.1 billion dollars, accounting for 17% of global imports. Out of these 6.1 billion, almost 80% refers to Japan and China. With over 21 million hectolitres, China represents one of the world’s leading markets for wine consumption with an increase of 10% between 2014 and 2015 (+44.7% compared to 2010). Today it represents approximately 11% of global consumption. More broadly, Asia accounts for 6.5% of Italy’s wine exports by now (compared to 4.6% ten years ago) and represents an important outlet for Tuscan red wines: in 2014, exports of this category to the Asian continent exceeded 41 million euros, that is to say 8% of all Tuscan red wine exports, with an increase of 186% in the past four years alone.

“As confirmed by figures, Asia is the main area of interest for the development of the wine market – explains Giovanni Busi, chairman of Consorzio Vino Chianti – with an exponential consumption growth in these past years. For this reason the Consortium has been investing in this territory with increasing conviction, well-aware that we are working for the future of the whole Appellation. The estates are aware of the opportunity represented by the Asian market and we can’t risk missing it because we were caught unprepared.”