Consorzio Vino Chianti is flying to Moscow with Gambero Rosso. A major event scheduled for the 22nd of November to consolidate the presence of the Appellation and continue with the promotional activity that has already taken the Consortium to Russia this year. The prestigious context is the Gambero Rosso TreBicchieri, which brings together the finest Italian wines awarded the highest score, “Tre bicchieri” (meaning three glasses), by Gambero Rosso. Here the Consortium will have a dedicated area with 15 member-producers and a wide range of wines on display. The “Di Telegraph” event also includes a seminar led by the editor of the Gambero Rosso guides, Marco Sabellico, and dedicated to professionals in the sector and the trade press, with a vertical tasting of Reserves from 2015 to 2006, one for each of the seven Chianti subzones.
“We expect important responses from Russia, despite being aware of the fact that this is a difficult market, with tight restrictions on the marketing of food products and an embargo that slows down imports and greatly amplifies bureaucratic formalities – comments Giovanni Busi, Chairman of Consorzio Vino Chianti – Our promotional activity is aimed at a target with a high level of disposable income, which already knows Italy and appreciates our products. The Consortium’s goal is to strengthen our products in the country and consolidate their position. Being present in Moscow with Gambero Rosso is certainly an excellent business card”.
The numbers that tell the story of trade between Italy and Russia are encouraging. According to Nomisma Wine Monitor, of the 167 million euros of still wine imported from Italy in 2017, 13% are DOP red wines from Tuscany, for a value of 21 million euros. Between 2012 and 2017, imports of Tuscan DOP red wines rose 10.5% in Russia.
At a general level, again referring to 2012-2017, wine imports into Russia grew 8%, with a good recovery in 2017 after a two-year period in 2015/16 in which the number had fallen dramatically due to the oil crisis and the devaluation of the rouble. Imports from Italy grew 24%, to a value of 255 million euros, accounting for 29% of the total, making our country the leading supplier of wine to Russia.
“Starting from these numbers – adds Mr Busi – we are working to offer our producers a prominent position in a potentially very interesting market. Our competitive advantage lies in the quality of our wines and in a brand that is loved because it is an expression of the very highest excellence Made in Italy”.