“Beyond Chianti d.o.c.g. – a full experience concerning the most famous Italian red wine in the world, inspired by classical music“: this is the title of the European tour that sees the collaboration between Consorzio Vino Chianti and Gambero Rosso to promote the estates on key markets.
The first appointment is in Warsaw on the 14th November, then, on the 16th November, it’s the turn of Hamburg. During these two events, the Consortium will set up its own institutional counter with a wide selection of more than 45 labels of Chianti chosen among 27 member estates. Two seminars are scheduled and will be held by Marco Sabellico, editor of Gambero Rosso’s guide to Italian wines, “Vini d’Italia”, along with two horizontal tastings: seven 2015 Reserves and seven 2016 vintage wines, one for each of the Chianti D.O.C.G. production sub-zones.
It will be a journey inspired by classical music, a contemporary and sensory piece of music written thanks to the emotions evoked by wine. Consorzio Vino Chianti thus pays homage to two countries that have a great and refined musical tradition: the event in Hamburg will be accompanied by Brahms’s sonatas, while “Polonaise” by Chopin will be the leitmotiv in Warsaw.
“The German market has always been a reference market – says Giovanni Busi, chairman of Consorzio Vino Chianti – but we should always keep consumers’ interest alive with high-quality events, addressed to professionals, to underline the remarkable differences between the Vino Chianti d.o.c.g. Appellation and the other EU wines that have flooded the European market”. According to Nomisma Wine Monitor figures, in 5 years, from 2012 to 2017, there has been a 6.3% growth in import of Italian wine to Germany, almost 1% higher compared to the average rate, 5.5%. For Tuscan red Dop wines the increase is very remarkable: a 13% growth, i.e. from 75.9 to 85.7 million Euros.
Different situation in Poland. Here the import values are very low but the growth rates are astonishing. The Italian import rate has seen a 97% growth in 5 years, from 2012 to 2017 (source: Nomisma – Wine Monitor), for a total of 52 million Euros: “This country has interesting potential – adds Busi – and establishing our presence on its market now is essential to best position our business and promote our products.”
“Germany and Poland are key markets – says Busi in conclusion – to which we need to pay particular attention. Through the best products of the Appellation, we wish to convey a clear message of high quality, capable of attracting consumers who already appreciate the commodities made in Italy and who are always on the lookout for excellence.”