Chianti is the most famous appellation in China. This is said by the authoritative WineITA website, number one in the world in the promotion of Italian wines in China. The Consorzio Vino Chianti received this great recognition during the last edition of Interwine, one of the biggest exhibitions in the sector, which took place in Canton from May 18 to 20.
The Consortium was present with 56 Tuscan wineries and over 60 labels, in a stand of more than 100 square metres. A unique international showcase (52 countries present), which attracts more than 50 thousand international visitors twice a year, all operators in the sector such as buyers, importers and sommeliers.
“Being the most important and well known Italian wine appellation in China is a great result – explains Giovanni Busi, Chairman of the Consorzio Vino Chianti – A recognition that gives us an unmistakable confirmation for the work done so far: we are on the right track, we have laid the foundations in a market with huge potential, which offers many opportunities to our companies. This is just the beginning and we have set a far more forward-looking promotion work that will consolidate our position. Interwine was an important opportunity to strengthen business relationships and build new ones, but we must never let down our guard because China is a vast and attractive market, which requires constant work”.