The Consorzio Vino Chianti jets off to Russia for “Solo Italiano – Simply Italian Wine Russia”. A two-date trip to Moscow and St. Petersburg, on the 4th and 6th of June respectively, targeted at consolidating the presence of an appellation becoming increasingly popular with Russian consumers. In 2017 (source: Nomisma) Italian wine exports grew by 35% and this has given the Consortium the impetus to prepare for another trip outside Europe, after the recent success of its visit to another large market, that is China.
It is an event that goes well beyond the standard fair or exhibition format: it favours direct contact with professionals and international experts in the sector. There will be seminars and guided tastings, followed by the walk-around one. There will be the best of the Made in Italy production, with wine labels and wineries from other regions, and the Consortium will have its Chianti section with 26 wineries showcasing their wines in a more unified and organised way.
“It is a great opportunity to strengthen our presence in a market that has reignited a genuine passion for our wine – commented Giovanni Busi, chairman of the Consorzio Vino Chianti – It is good to take advantage of this golden ticket to step up our marketing activity, which is focused and tailor-made. A forward-thinking activity with a long-term focus that looks to support wineries in winning over a market with enormous potential.”
On the occasion of “Solo Italiano”, the Consortium has also invited major importers from neighbouring countries, in particular those bathed by the Baltic Sea, to the events for specific meetings aimed at strengthening and, above all, creating new business relationships.