Chianti style

es, it is true, good wines are being made all over the world these days.

But few wines in the world can be called by a name that is so recognisable and unmistakable.

“Its fame precedes it”, is what the ancients would have said.

Experts say that “Chianti” is statistically one of the top ten Italian words known in the world, together with “Mamma”, “Pizza”, “Ciao”, “Amore”, etc., among those familiar and special words that, when pronounced, even from the furthest corner of the earth, evoke places, smells, flavours and sounds deeply etched into the collective imagination.

The word Chianti is a sort of singular “abracadabra” of wine: just as soon as you close your eyes and say it, the magic happens.

Say Chianti and Tuscany comes to mind, with its enchanted hills, its soft maternal curves, its vineyards and its cypresses. Say Chianti and history and culture are evoked: art towns, music, literature, cinema and the Italian dolce vita. Say Chianti and you inevitably think of food and wine. Red, intense.

The word takes you on an adventure without even moving from the spot.

You almost don’t pronounce it, you invoke it! Chianti is a tribute to life, an ode to the unbridled and benevolent beauty of Nature: you don’t say Chianti, you wish for it.

“Chianti exists!”

You’ve most certainly drunk it at least once, or your parents or grandparents have. If you think about it, your life has crossed paths with our wine at some point: it was there, you just didn’t notice.

“Chianti is an idea, it doesn’t exist!”

It is like a dream that lasts the time it takes to enjoy a few sips and then fades away, leaving a beautiful memory.

Chianti is like a sign, a universal hieroglyphic, a primordial Esperanto of the earth with which everyone instinctively identifies. The cypresses are our obelisks, the cellars our cathedrals.